Privacy Policy
Privacy Policy Statement
Effective Date: May 11, 2026
Business Name: Bissonette Properties
Website: https://www.bissonetteproperties.com/
Contact Email: info@bissonetteproperties.com
Mailing Address: 100 North Street, Burlington VT 05401
Bissonette Properties respects your privacy. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website, submit a form, contact us, interact with our social media accounts, view or inquire about a property listing, continue to an application page, or otherwise communicate with us.
This Privacy Policy applies to information collected through our website, online forms, advertising campaigns, social media accounts, property inquiry tools, third-party property management platforms, and related communication channels. Some rental applications, resident portals, payment portals, and property management tools may be hosted or powered by third-party platforms, including AppFolio. Those platforms may also have their own privacy policies and terms that apply to your use of their services.
Information We Collect
We may collect information that you voluntarily provide to us when you submit a form, contact us, inquire about a property, request more information, begin an application, communicate with us by phone, email, text message, social media, or other channels, or otherwise interact with our business.
The types of information we may collect include:
● Name
● Email address
● Phone number
● Mailing address or ZIP code
● Property or listing of interest
● Desired rent amount
● Desired move-in date
● Rental preferences
● Inquiry details or comments you choose to provide
● Application status or lead status
● Communication history with our team
● Information submitted through website forms, lead forms, social media forms, property inquiry forms, or third-party property management platforms
● Information related to your interaction with our advertisements, website, listings, and online forms
We may also collect certain technical and usage information automatically when you visit our website or interact with our online content. This may include:
● IP address
● Browser type
● Device type
● Operating system
● Pages viewed
● Links clicked
● Referring website or advertisement
● Date and time of visit
● General location information
● Cookie, pixel, or tracking technology data
● Interactions with our advertisements, forms, listings, or website pages
If you communicate with us through social media platforms such as Facebook, Instagram, or other third-party platforms, we may receive the information you choose to send us through those platforms, such as your name, profile information, message content, contact information, and inquiry details. Those platforms may also collect and process your information according to their own privacy policies.
How We Use Information
We may use the information we collect for business, operational, leasing, communication, advertising, and service-related purposes, including to:
● Respond to rental inquiries
● Provide information about available properties
● Communicate with you by phone, email, text message, social media message, or other channels
● Help schedule property showings, calls, or follow-up communication
● Process or review rental inquiries and applications
● Manage leasing-related communications
● Connect inquiries with available listings
● Improve our website, listings, advertising, and communication processes ● Measure the performance of our marketing and advertising campaigns ● Track whether advertising campaigns generate inquiries, applications, or other leasing-related actions
● Understand which listings, ads, or platforms are generating interest
● Optimize our marketing budget and advertising strategy
● Retarget or remarket to users who have interacted with our website, listings, forms, social media accounts, or advertisements
● Prevent fraud, misuse, or unauthorized activity
● Maintain records for business, legal, compliance, and operational purposes ● Comply with applicable laws, regulations, legal obligations, or requests from government authorities
We may use basic contact information and lead information to help determine whether our advertising campaigns are effective. For example, we may use information such as name, email address, phone number, ZIP code, property interest, inquiry status, application status, or leasing outcome to understand whether an advertisement resulted in a lead, application, showing, lease, or other business result.
We do not use advertising data or lead information to unlawfully discriminate against any person. We do not intend to use personal information to exclude people from housing opportunities based on race, color, religion, sex, disability, familial status, national origin, or any other protected status under applicable fair housing laws.
AppFolio and Third-Party Property Platforms
Some of our property listings, inquiry pages, application pages, resident portals, payment portals, or property management tools may be hosted, powered, or supported by third-party platforms, including AppFolio or other property management service providers.
When you click a property listing, submit an inquiry, begin an application, complete an application, communicate through a resident portal, or use a third-party property management platform, your information may be collected by that platform and shared with us so that we can respond to your inquiry, process your application, communicate with you, manage leasing activity, or provide property management services.
Information submitted through AppFolio or similar platforms may include basic contact information, inquiry details, application information, leasing-related information, payment-related information, screening-related information, or resident account information, depending on the service being used.
These third-party platforms may process information on our behalf, for their own operational or legal purposes, or as otherwise described in their own privacy policies and terms. We encourage you to review the privacy policies and terms of any third-party platform you use.
We may use information received from AppFolio or similar platforms to:
● Respond to property inquiries
● Review rental interest
● Process applications
● Communicate about available properties
● Manage leasing activity
● Track inquiry and application outcomes
● Improve property marketing
● Measure advertising performance
● Maintain business and property management records
We may also use limited lead-status or application-status information from these platforms to understand whether a marketing campaign produced a meaningful leasing result. For example, we may track whether an inquiry became an application, whether an application was completed, or whether a leasing-related outcome occurred.
Advertising, Pixels, and Lead Tracking
We use online advertising, analytics, and tracking tools to help us understand how people find and interact with our website, listings, forms, social media accounts, and advertisements.
These tools may include cookies, pixels, tags, tracking links, conversion tracking tools, lead forms, analytics tools, and similar technologies provided by platforms such as Meta, Facebook, Instagram, Google, and other advertising or analytics partners.
These tools may help us:
● Measure website visits
● Track form submissions
● Track property listing views
● Understand which ads generate inquiries
● Understand which ads generate applications or leasing-related actions ● Attribute leads or applications to advertising campaigns
● Improve ad delivery and campaign performance
● Create or update advertising audiences
● Retarget users who have interacted with our website, listings, forms, social media accounts, or advertisements
● Avoid showing irrelevant ads
● Measure return on advertising spend
● Improve how we allocate our marketing budget
For example, if you click one of our advertisements and later submit a property inquiry or application, we may use advertising and analytics tools to understand that the advertisement helped generate that inquiry or application.
We may also use lead outcome information to evaluate lead quality. For example, we may track whether a lead was a valid rental inquiry, whether the person submitted an application, whether the inquiry related to a specific property, or whether the lead resulted in a leasing-related action.
Sharing With Meta, Google, and Advertising Partners
We may share limited personal information with advertising and analytics partners, including Meta, Facebook, Instagram, Google, and similar platforms, for advertising measurement, attribution, reporting, campaign optimization, retargeting, audience matching, and lead performance analysis.
The information we share may include:
● Name
● Email address
● Phone number
● ZIP code
● Property or listing of interest
● Lead source
● Inquiry date
● Lead status
● Desired rent price
● Application status
● Leasing-related outcome
● Event type, such as a form submission, inquiry, application start, application completion, or other conversion event
Where required or supported by the platform, contact information may be hashed or otherwise processed before it is shared. Hashing is a technical process that converts information into a coded format before it is used for matching or measurement. Advertising platforms may use hashed or processed information to match your activity with an account on their platform, attribute activity to our advertisements, measure campaign performance, and help us improve our advertising.
We may use these tools to determine whether our ads are generating meaningful rental inquiries and to better understand the effectiveness of our marketing budget.
We do not sell personal information for money. However, some privacy laws may define certain advertising, analytics, retargeting, or cross-context behavioral advertising activities as “sharing,” “targeted advertising,” or similar terms. Where applicable, you may have the right to opt out of certain types of sharing or targeted advertising.
We do not share sensitive rental application details with Meta, Google, or other advertising platforms for marketing measurement purposes. This means we do not intentionally send the following types of information to advertising platforms for ad targeting or campaign measurement:
● Social Security numbers
● Government identification numbers
● Driver’s license numbers
● Passport numbers
● Bank account information
● Payment account information
● Credit reports
● Background screening reports
● Detailed income documentation
● Employment verification documents
● Eviction screening reports
● Criminal background screening details
● Sensitive application notes
● Disability-related information
● Information about protected characteristics under fair housing laws
We may share limited application or lead-status information, such as whether an inquiry became an application or whether a leasing-related action occurred, but we do not use sensitive screening details for advertising measurement or ad targeting.
Cookies and Tracking Technologies
Our website and third-party platforms may use cookies, pixels, tags, scripts, software development kits, tracking URLs, and similar technologies to collect information about website activity, ad interactions, device information, and browsing behavior.
These technologies may be used to:
● Keep our website functioning properly
● Understand how visitors use our website
● Improve website performance
● Measure ad performance
● Track conversions from ads
● Remember user preferences
● Support analytics and reporting
● Enable retargeting or remarketing
● Understand which listings or pages are most useful to visitors
Cookies and tracking technologies may collect information such as your IP address, device type, browser type, operating system, pages viewed, links clicked, time spent on pages, referring website, advertisement clicked, and interactions with online forms or listings.
You can usually adjust your browser settings to block, delete, or limit cookies. Some browsers and devices may also allow you to send “Do Not Track” or similar signals. Because there is not a single industry-standard method for responding to all such signals, our website may not respond to every browser-based signal in the same way.
You may also be able to adjust advertising preferences directly through platforms such as Meta, Google, and other advertising networks.
Please note that disabling cookies or tracking technologies may affect how some website features, forms, listings, or third-party tools function.
Rental Applications and Sensitive Information
Rental applications may require information that is more sensitive than basic contact or lead information. This may include information needed for identity verification, application review, tenant screening, payment processing, background checks, credit checks, income verification, or other leasing-related purposes.
Sensitive rental application information may include:
● Date of birth
● Social Security number
● Government-issued identification
● Driver’s license information
● Current or prior address
● Employment information
● Income information
● Bank or payment information
● Credit report information
● Background screening information
● Rental history
● References
● Co-signer or guarantor information
● Other information required to evaluate a rental application
This information may be collected through AppFolio or another third-party property management, application, screening, or payment platform. These platforms may process this information to support application review, identity verification, screening, leasing, property management, payment processing, or related services.
We use sensitive rental application information only for legitimate leasing, property management, legal, compliance, payment, screening, fraud prevention, or business purposes.
We do not share sensitive rental application details with advertising platforms for marketing measurement, retargeting, or ad optimization. We also do not use sensitive rental application details to create advertising audiences.
We may retain application and leasing records as needed for business operations, legal compliance, dispute resolution, accounting, property management, fraud prevention, and recordkeeping.
Data Security
We take reasonable administrative, technical, and physical measures designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.
These measures may include limiting access to personal information, using secure third-party platforms, maintaining account access controls, using password-protected systems, and working with service providers that are expected to protect information appropriately.
However, no website, platform, transmission method, or electronic storage system is completely secure. We cannot guarantee that personal information will be completely protected from unauthorized access, cyber incidents, system failures, or other security risks.
You are responsible for using caution when submitting information online and for reviewing the privacy and security practices of any third-party platform you use, including property management, application, payment, resident portal, social media, and advertising platforms.
Your Privacy Choices
Depending on where you live and the laws that apply, you may have certain rights or choices regarding your personal information. These may include the right to:
● Request access to personal information we maintain about you
● Request correction of inaccurate information
● Request deletion of certain personal information
● Opt out of certain marketing communications
● Opt out of certain targeted advertising or sharing activities where required by law ● Limit certain uses or disclosures of sensitive personal information where required by law ● Request information about how your personal information has been used or shared ● Withdraw consent where processing is based on consent and withdrawal is permitted by law
To make a privacy request, contact us using the information listed in the “Contact Information” section below. We may need to verify your identity before responding to certain requests.
You may opt out of marketing emails by using the unsubscribe link in our emails, if available, or by contacting us directly.
You may opt out of text messages by replying STOP, if text messaging is available and supported. Message and data rates may apply.
You can adjust cookie settings through your browser. You may also be able to manage advertising preferences through Meta, Google, and other advertising platforms.
Please note that opting out of marketing communications does not necessarily prevent us from contacting you about transactional, leasing, application, resident, legal, or property management matters.
We may retain certain information as needed for legal, accounting, leasing, property management, fraud prevention, dispute resolution, or compliance purposes, even if you request deletion.
Contact Information
If you have questions about this Privacy Policy, our privacy practices, or your personal information, you may contact us at:
Bissonette Properties
Business Name: Bissonette Properties
Website: https://www.bissonetteproperties.com/
Contact Email: info@bissonetteproperties.com
Mailing Address: 100 North Street, Burlington VT 05401
Please include your name, contact information, and a description of your request so we can respond appropriately.
Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our business, technology, advertising practices, third-party platforms, legal requirements, or privacy practices.
When we update this Privacy Policy, we will revise the effective date at the top of this page. The updated version will apply when posted unless otherwise stated.
We encourage you to review this Privacy Policy periodically to understand how we collect, use, share, and protect information.
